9 Reasons Your Brand Should Invest In Gen X Moms

Sandwiched between a generation of newspaper reading baby boomers and tweeting millennials are Gen X moms. This influential audience is often ignored, but holds enormous buying power. Is your brand doing everything to grab their attention?

You’ll be convinced to invest in Gen X moms after learning:

  • Five compelling statistics on Gen-X buying habits.
  • Why Gen-X moms may choose a brand over yours.
  • How this income rich demographic can be swayed.


Excerpt: Gen X moms have a lot to budget for and boy do they love their coupons! In fact, they make up 43% of the online shoppers who subscribe to daily deal sites. The brands that have mastered marketing to Gen X moms know a foolproof way to target these moms; Through email marketing.