Let’s start with a pop quiz!
Question: What is the best form of marketing?
Answer: Customer experience.
I bet you didn’t see that one coming, did you? But it’s true. Providing an amazing customer experience is far and away the best marketing strategy in the world.
In his book, The Starbucks Experience, Joseph A. Michelli offers five key business principles that drive Starbucks phenomenal success, and the focus is on the experience.
Take a close look at these principles and think about how you can adapt each to make your customer experience, and your marketing efforts, world class.
Principle 1 – Make It Your Own
There are five ways of being:
1. Be welcoming
2. Be genuine
3. Be considerate
4. Be knowledgeable
5. Be involved
Leadership at its best is simple instruction provided in an appealing way, with a spirit that offers hope. And everyone needs hope and a sense of belonging.
And remember, legendary service comes from a genuine desire and effort to exceed what the customer expects.
Principle 2 – Everything Matters
All business is detail, and customers notice everything.
Principle 3 – Surprise and Delight
Customers want consistency and added value. You must have an extra something that differentiates you from the competition.
And if you truly want to delight customers, it’s all about predictability. People are pleased when they know that a company will deliver what it promises.
So if you and your business succeed at delighting every person you work with, you will be a beloved company.
Principle 4 – Embrace Resistance