High School Athletics is A Big Business

The power of high school sponsorships for
athletic programs has never been greater!

High school athletics is a big business.

It’s becoming easier to find sponsors with the amount of exposure a business gets in return. Larger schools with more exposure will obviously bring in a higher revenue than smaller schools, but small schools are holding their own.


 What Makes High School Sports A Big Business?

It’s hard to say that high school sports aren’t a big business when there are schools spending hundreds of thousands, or even millions, of dollars on stadiums. In fact, a high school in Allen, Texas recently spent $60 million on a high school football stadium. After all, everything is always bigger in Texas! 


Will My Brand Get Enough Exposure
at the High School Level?

Companies are realizing how much exposure high school sports are receiving, and big brands are buying in. 


New Balance recently gave half a million dollars to help renovate a high school football stadium in Massachusetts in exchange for naming rights. What high school would turn that down?

Time Warner Cable (now Spectrum), signed a 15-year deal with the California Interscholastic Federation for $8.5 million to broadcast high school football playoff games.

With more fans attending high school sporting events than collegiate or professional events, it’s time for your brand to jump on board!


Let’s look at the numbers:

According to a recent report from the National Federation of State High School Associations, high school sporting event attendance exceeded 500 million people across all sports.

Football gets the most attendance, when you consider it is a boys-only sport, with about 166 million fans. And basketball tops the list at 170 million fans combined with boys and girls games.


Other sports with significant attendance?

Soccer comes in at 24 million fans, baseball at 20 million, volleyball at 17 million and softball at about 16 million fans. And these are for only regular season attendance!


Another 40 million people attend
playoff events in these sports!

These significant numbers have gained attention of big name brands and businesses are more willing to provide sponsorship money as a result. With this kind of exposure, it’s only natural for a business to want their name displayed where the visibility is the highest.

We have found brands want to know several things before they partner with a school including attendance for events, where their name will be displayed, demographics of people who will see the advertisements, and how the money will be spent.

Traditional advertising on items like shirts and cups do not work anymore in this digital age.


How will your brand jump into high school sponsorships?

Here are
5 epic high school sponsorship ideas
your brand can own right now.