Suppose you were given a test on your marketing skills. Would you pass? How about a test on your marketing in high schools? How well would you score?
Maybe you've never even thought about putting your brand in front of high school students. Marketing to high schools can be tricky business. Lucky for you,
we're giving you the ultimate cheat sheet!
So get your pencil ready! Your test begins now.
Question: How can you become relevant in high schools?
Answer: Meet a need.
This requires some creative thinking or conversations on your part. For example, if the school's gym needs a new scoreboard, consider sponsoring the board and put your brand's name on it. The exposure you would get in front of countless students and parents is huge!
Does the school need school supplies for lower-income families? Imagine what a hero you would be for not only those families, but the school as well. Don't be afraid to reach out to schools in the area you want to be involved.
Question: How do you know if high school students identify with your brand?
Answer: Host a focus group.
This is a great way to tell how well your brand is received among the students. At Huddle, we've hosted a focus group of students to gauge how well they identify with a particular brand. Their answers were surprising and really gave insight that we wouldn't have known otherwise.
We could guess all day long about what the teens wanted, but the most effective way to get inside their heads was to ask them directly. It was a great exercise that allowed us to move forward with a fresh new perspective.
Question: How can you get teachers and principals on board with your brand?
Answer: Create educational value
If teachers and principals are on board with your brand, you're in! Getting them on board is the tough part, which is why you need to have educational value. Here's an example of a brand doing just that, perfectly:
A company launched a nationwide initiative encouraging students to graduate high school. Students were encouraged to sign a pledge. If the school's percentage of student participation reached a certain level, the school was awarded a grant. The school won, teachers won, and students felt more of an obligation to graduate. Everyone was grateful to the company for providing the grant. The brand won big time.
If you want an even more in-depth guide to generating ROI through high schools, here is a great one.