Top 5 Video Marketing Tips for Your Business

If you’re reading this, then you have already beaten the odds.

The average American has a smaller attention span than a goldfish. Yep, you read that correctly. The average attention span is eight seconds.


This can create a serious challenge for your business. But have no fear, we have a solution to your problem.

According to Forbes, 90% of consumers stated a video helped play a role in their purchasing decision.  The same study stated video is projected to claim 80% of all web traffic by 2019.

With stats like that, your business needs to hop on the video trend quickly.  Don’t get left behind.


Here are 5 tips to help your video marketing stand out.

1. Tell a story people care about.   


The viewer is priority #1. Walk the consumer through what their life could look like if they were the main character in the story.  What are they missing out on if they do not take advantage of what you have to offer?


2. Short and sweet.


Nobody has time to waste.  Aim to condense the material into a few strong points that apply to the needs of the viewers. Give them enough information to create an impression without dragging on with unnecessary details.  


3. Call to action.

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Motivate the viewer to take an action step at the end of the video. People need to be prompted with what to do. Leave them already knowing the next step they need to take with your business.


4. Post the video on multiple platforms.


Maximize your video’s engagement across all possible platforms. If your business has a social media presence, be sure to design a video that can be used different social platforms.


5. Analyze your results to determine the next thing to test.


Pay close attention to the impressions of the video and the overall success. Change the direction you go for the next video to see what consumers respond best too.

The goal of your video marketing campaign needs to be clear. How can you position your brand message to consumers quickly and as clear as possible? 

You have 8 seconds to create a lasting impression.

How are you going to do it?