When Did Small Become HugeJan

The big, multibillion dollar companies have all of the advantages in business, right? Think about it. They have a lot of the top talent, can afford any piece of equipment or software, and some even offer unique perks like daycare and dry cleaning services.

But let’s think about this a bit more. Do huge businesses really have all of the advantages?

In his book Small is the New Big, Seth Godin discusses how being small can actually be a significant advantage in the marketplace.

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Let’s look at 15 the most important insights we can learn about the power of being small in a big world.

1.  Respect is the secret to success in dealing with people.

2.  Do something that matters.

3.  Don’t stall. Start now. Expose your ideas. Interact.

4.  If your target audience isn’t listening, it’s not their fault, it’s yours. If one story isn’t working, change what you do, not how loudly you yell (or whine).

5.  Hard work is about risk. It begins when you deal with the things you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about overcoming obstacles.

6.  Big opportunities bring change, and change is painful.

7.   Marketing is about wants, not needs. Give me what I want or I’m out of here.

8.     People who make up new rules continue to be in short supply.

9.     Competent people resist changes. In fact, competence is the enemy of change. In the face of change, competent people are helpless.

10.  Make stuff worth talking about first. Then talk about it.

11.  Figure out what the always is. Then do something else.

12.  There is no correlation at all between success and hours worked.

13.  People judge you by the way you make them feel. So how do you make people feel?

14.  Quit making stuff and start making a difference.

15.  Start building something that people will remember.


Wow. Powerful insights, right?

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I’ll leave you with one simple question that now demands an answer.

Why not choose to be great?