Digital Marketing Manager Overview

Chief Strategy Officer

Primarily responsible for the development, implementation and administration of all digital marketing strategies and for integrated marketing projects.

5+ years experience in an advertising agency, public relations firm, digital ticketing company or in a comparable corporate environment with a bachelor’s degree in Marketing/Advertising/Communications or similar program.


Commensurate with experience and abilities.

Reports to:

Basic Function:

 

Experience Required:

 

 

Base Salary:

1. Development Responsibilities:

a.     Create strategies for Huddle corporate goals and objectives

b.     Develop program specific strategies for client integrated marketing projects

c.     Work with the Director of Digital Ticketing to develop sales strategies for high school customers

d.     Create strategies for data usage, storage and revenue capabilities for digital ticketing

e.     Assist in development of Social Media strategies for clients and Huddle corporate

f.      Develop mobile strategies for clients and digital ticket program

 

2. Implementation Responsibilities:

 

a.     Implement digital strategies for integrated marketing projects

b.     Work to make digital programs trackable

c.     Meet goals and objectives for Huddle corporate clients

d.     Implement strategies that are most cost effective for clients and Huddle

e.     Works with Project Management Team and clients to produce digital proof of performance materials

f.      Improve customer satisfaction by working with the Assistant VP of Project Management to create and implement an evaluation system for all digital projects

g.     Develop analytic reports for clients, programs, websites and digital ticketing

h.     Assist in content development for the Huddle website

 

3. Administration Responsibilities:

 

a.     Verifies that digital program concepts are valid for the clients and achievable by the company

b.     Responsible for SEO/SEM for Huddle corporate

c.     Assists the VP of New Business Development, COO & VP for Marketing, as directed, with similar programs.

 

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