Case Studies

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What the brand wanted to accomplish

AXE wanted to reach high school boys and provide free haircuts with styling plus product samples through a mobile marketing tour.

SCOPE OF WORK

AXE provided a mobile marketing bus for school appearances. There were 100 school activations in New York, Philadelphia, Baltimore-DC, Richmond, Charlotte, Atlanta, New Orleans, Houston, San Antonio, El Paso, Tucson, Los Angeles, and San Diego.

THE RESULTS

The AXE “You’re Gold” Mobile Tour distributed 60,000 samples to high school boys. This included 19,200 You Body Sprays, 19,200 Phoenix Body Sprays, and 21,600 Phoenix / Apollo Conditioners. Students also captured gifs and pics on the bus to share through social media, further spreading the AXE message.


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What the brand wanted to accomplish

Olive Garden wanted to increase its presence as a community partner as well as drive sales back to its store locations by partnering with high schools.

SCOPE OF WORK

Huddle paired each of Olive Garden’s 844 locations with a local high school. Each school had the opportunity to raise money or host a special event by providing 200 free meals as a catering delivery service.

THE RESULTS

A total of 844 schools participated in Olive Garden’s Grazie program. Throughout the course of the school year, 1,099 catering events were hosted and $111,000+ was raised by high schools. Athletic Directors received Olive Garden coupons, meal passes, program playbooks, and banners. A digital toolkit, including editable flyers and posters, was provided to each school to assist with the promotion of the program.


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What the brand wanted to accomplish

Lord & Taylor wanted to engage high school upperclassmen on social media, drive traffic to retail locations, and boost brand affinity.

SCOPE OF WORK

Lord & Taylor presented schools with promotional materials, event décor, and a chance to win a significant cash prizeto support prom through a social media contest.

THE RESULTS

The Lord & Taylor Best Night Ever promotion resulted in 510,000 social media entries across 45 high schools, and front page news too!


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