What The Brand Wanted To Accomplish
Nickelodeon wanted to interact with students and families consistently by providing high-quality folders that promote specific show launches, new characters, and more. The brand also wanted to become the exclusive kids’ choice brand of elementary schools within their target markets.
Scope Of Work
Nickelodeon provided free two-pocket folders to 400,000 students in 1,000 elementary schools across the U.S.
Nickelodeon distributed 400,000 folders to elementary school students promoting its characters and shows. Students, teachers, and administrators submitted more than 75 photos and 25 thank you notes proving they loved the program. Nickelodeon also received several creative video submissions from schools showing appreciation for the folders. Many asked to be included insimilar programs in the future.