What The Brand Wanted To Accomplish
Tropical Smoothie Cafe wanted to reach elementary students and their parents through a holiday-based coupon initiative.
Scope Of Work
- Number of Schools: 552 (271 Elementary Schools and 281 High Schools)
- Number of Certificates Distributed: 593,550
- Offer: Free 12oz Smoothie
The Huddle Rewards program offered an item of need to schools while also driving large amounts of traffic back to Tropical Smoothie franchise locations. Tropical Smoothie achieved redemption numbers that were well above average, and also enhanced its perception of being a strong community partner.