Inside The Millennial Mom’s Mind
What if your brand could understand a millennial mom’s rationale and purchasing habits by observing five brands that have actually earned her loyalty?
Get marketing tips and uncover:
- Millennial moms’ top aesthetic preferences.
- What keeps this demographic engaged?
- Reasons moms switch brands.
- 5 relatable mom-marketing examples you can model.
Excerpt: Sprout Baby App, from the very first moments, made a lasting impression by personalizing their language to give updates and encouragement with our first names included. When we downloaded the app, the welcoming screen was simple, encouraging and refreshingly human. It read, “Hello. Don’t stress. You’ve totally got this.” Do you know how many times my wife and I read that note? Like, actually read it out loud? It was our emotional Band-Aid in a moment of parental uncertainty.