Program Honors Outstanding
High School Basketball/Football Players, Coaches and Fans 


MANASQUAN, N.J., (February 19, 2019) - Jersey Mike’s Subs is delivering a sub above through high school sports with the launch of a new sports awards program. The multi-year program recognizes basketball and football coaches, players and fans who go above and beyond during the season. In partnership with Huddle, the leader in high school event tickets and marketing, the program reaches nearly 3,000 high schools throughout the country.

Program elements include:

Naismith Awards. Jersey Mike’s is now the title sponsor of the Naismith High School Awards, administered by the Atlanta Tipoff Club, and official sub sandwich of the Naismith Awards. Named in honor of Dr. James Naismith, inventor of the game of basketball, these are the most prestigious national awards in high school basketball.
The Jersey Mike’s Naismith High School Trophy — Presented annually since 1987 to the most outstanding boys’ and girls’ high school
basketball player nationwide. The award focuses on the 50-player watch list, a midseason team of 25, 10 national semifinalists, five finalists and
the winner.
The Jersey Mike’s Naismith High School Coach of the Year Award — Honors the best boys’ and girls’ coaches with announcements to
recognize five finalists as well as the winner of each award.
The Jersey Mike’s National High School All-American Teams — Awarded to the top five boys’ and girls’ players on each of the first, second
and third teams along with 15 additional honorable mentions.

Gridiron Gang. Football coaches and players will have access to discounts and offers from Jersey Mike’s and includes a season-long award program.
Above and Beyond Award — Coaches will recognize players who go above and beyond each week and will name the overall winner at the end
of the season.
The School Spirit Award — Jersey Mike’s will recognize the most spirited student football fans. The top 10 schools will receive $1,000 in
school scholarships and a catered pep rally.
Coaches’ Club — Each coach will receive a package containing discount sub cards for players, catering deals and VIP coach’s cards.

“High school sports teach valuable life lessons about teamwork and leadership, and we are proud to support a high school sports program that positively impacts athletes, coaches and students,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “Jersey Mike’s Founder Peter Cancro bought his first sub shop at age 17 with the help of a former football coach, so sports have played an important role in our history.”

Joey Thacker, CEO, Huddle Inc., said, “We are excited to partner with Jersey Mike’s to engage with high school coaches, athletes and administrators to bring value throughout the school year. Jersey Mike’s new partnership with the prestigious Naismith High School Basketball Award further demonstrates their commitment to excellence within high school athletics and the local communities they serve.”

About Jersey Mike’s Subs
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,000 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit or follow us on Facebook ( and Twitter (

About Huddle
Huddle is the leader in high school event tickets and marketing. The company has built a trusted reputation for driving local sales through innovative marketing products like Huddle Tickets. Huddle, based in Alpharetta, Georgia, builds programs rooted in serving a targeted audience and converting them into passionate brand advocates. Learn more at

About the Atlanta Tipoff Club
Founded during the 1956-57 season, the Atlanta Tipoff Club is committed to promoting the game of basketball and recognizing the outstanding accomplishments of those who make the game so exciting. The Atlanta Tipoff Club administers the Naismith Awards, the most prestigious national honors in all of college and high school basketball. Named in honor of Dr. James Naismith, inventor of the game of basketball, the family of Naismith Awards annually recognizes the most outstanding men’s and women’s college and high school basketball players and coaches. Other Naismith Awards are presented to the men’s and women’s college basketball defensive players of the year, as well as lifetime achievement awards to basketball officials and outstanding contributors to the game. UCLA’s Lew Alcindor received the first Citizen Naismith Trophy in 1969, while the late Anne Donovan (Old Dominion) was the inaugural women’s recipient in 1983.  Corporate partners of the Naismith Awards include the Bona, Citizen Watch Company, Jersey Mike’s and Werner Ladder.


Media Contact: 

Kyle Potvin 

Jersey Mike’s Subs